Values make decisions clearer

When you know what you value, it makes decisions clearer. And, it holds you more accountable.

Teams should e-value-ate each other’s decisions based on adherence to what they say they care about most.

Often, we don’t.

After all, values will make decisions clearer – values will not make decisions easier.

It’s easy to bend our values when it’s what we did last time. Or it’s easier. Or more profitable. It will be much harder to stick to your values if it means customers, fans, or staff might not stick with you.

So, get aligned to your values first. Do it as a team. Look each other in the eye and say “we must do this.”

Celebrate when people take risks in direction of values. Demonstrate a willingness to get in trouble for what you care about.

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